Privacy Policy

The short version

That's the substance. The rest of this page is the detail.

This Privacy Policy describes how Land Run Brands, LLC ("we," "us") handles information in connection with the First Rep mobile application (the "App"). First Rep is a Scripture reading and spiritual-discipline app for people who already keep a training discipline. It is designed so that we see as close to nothing as technically possible.

What the app collects, by feature

Reading and devotional content

• The devotional library — passages, reflections, prayers, and commentary — is bundled inside the App and read locally. No network calls are made to fetch reading content.
• Your reading history, session completions, dwell time, “read elsewhere” logs, notes, prayers, and settings are stored on your device only, in the App's local database.
• Your soul-readiness band is computed on your device from that local history. It is never transmitted anywhere.

Apple Health (HealthKit)

With your explicit permission, First Rep reads limited data from Apple Health to power the Body Readiness dial, the training week strip, The Proof, and workout-end reminders. This may include workouts, heart-rate variability, resting heart rate, and sleep, depending on the permissions you grant.

• Processed on-device only. Health data is read locally, used locally, and displayed locally. It is never uploaded to us or to any third party, and it is never shared with your Crew.
• Never used for advertising or marketing, and never disclosed to advertisers, data brokers, or analytics platforms.
• Never sold, and never exchanged for anything of value.
• Fully optional. Without Health access the App uses a short self-report check-in instead. You can revoke access at any time in Settings → Privacy & Security → Health.

App Locks (Screen Time)

• App Locks are optional. If you turn them on, iOS gives the App an opaque token for the apps you choose — we never see the names or icons of your installed apps. The token stays on your device.
• Apple's Screen Time (Family Controls) framework runs the actual blocking, entirely on your device. We use Apple's “individual” authorization — self-blocking, not parental control.

Crew (optional)

Crew is the only feature where information about you can be seen by anyone other than you. If you never create or join a Crew, the feature is dormant and nothing leaves your device.

If you join a Crew, the people in that Crew can see:

• Your display name — a first name you choose.
• Your two status marks for today: whether you trained and whether you read. Never your Health numbers, never what you read, and never your readiness bands.
• Messages you send to the Crew room, and nudges — which are visible to the whole room by design.

If you create or join a Crew, the Crew's name, your display name, your daily status marks, and the messages you send are stored in iCloud using Apple's CloudKit service. A Crew lives in its creator's private iCloud database and is shared only with people invited by link. Land Run Brands runs no Crew servers of its own and cannot read Crew data; access is governed by Apple's iCloud sharing.

Leaving a Crew removes it from your account. The Crew's creator can delete it entirely, which removes it for everyone. Crews are optional — without one, or without an iCloud account, nothing leaves your device.

Notifications (optional)

• Reminders are scheduled locally on your device.
• Crew sync uses Apple's silent iCloud push infrastructure to keep rooms up to date. Any alert you see — such as a Crew nudge — is generated on your device from that synced data. We operate no push servers and cannot send you messages ourselves.

Subscriptions

• Purchases run through Apple's StoreKit. Apple, not First Rep, processes payment information. We receive only whether a subscription is active — never your name, payment method, or billing address.
• Purchase records are processed by RevenueCat, our subscription-analytics provider, under an anonymous identifier. RevenueCat never receives your name, Health data, reading history, or anything you write in the App.

What we do not collect

• Advertising identifiers, IDFA, or cross-app tracking
• Location data of any kind
• Contacts, calendar, photos, microphone, or camera data
• Your name beyond a first name for display in your own Crew
• Email address or phone number through the App
• Names, icons, or usage details of the apps you lock
• Reading content, notes, prayers, or Health metrics on our servers

Where the data lives

Sharing

We do not sell, rent, or trade your information. We do not share your information with third parties for advertising or marketing.

Two third parties process limited data on our behalf: Apple — through HealthKit and Screen Time on-device, CloudKit for Crew, the App Store, and StoreKit — and RevenueCat, which processes subscription-purchase records under an anonymous identifier so we can manage subscriptions.

RevenueCat never receives your name, Health data, reading history, or anything you write in the App. Your Health data, readings, notes, and prayers never leave your device. Apple's and RevenueCat's handling of the data they receive is governed by their own privacy policies.

We may disclose information if compelled by valid legal process. Since we hold almost no data ourselves, the disclosable surface is small.

Children's privacy

First Rep is intended for users 13 and older. We do not knowingly collect data from children under 13. If you believe a child has joined a Crew, contact us and we will help remove their records. App Locks use Apple's “individual” Family Controls authorization — self-blocking, not a parental-control product.

Data retention and deletion

• On-device data is retained until you delete it. Deleting the App deletes everything stored locally.
• Health data is never copied off your device by the App, so there is nothing of it to delete elsewhere. Revoking Health access stops all reads immediately.
• Crew records can be removed by leaving a Crew or deleting your Crew data from the App's settings.
• If you believe we hold personal data about you — for example, from a support email — contact us and we will delete it within 30 days.

Your rights

Residents of California, the EU/EEA, the UK, and other regions with comprehensive privacy laws may have rights including access, correction, deletion, portability, and objection. Because virtually all App data lives on your device — under your direct control — you can exercise most of these rights yourself, instantly, using the steps above. For anything else, email us and we will respond within 30 days.

We do not “sell” or “share” personal information as those terms are defined by the CCPA/CPRA, and we do not discriminate against anyone for exercising privacy rights.

Security

Data on your device is protected by iOS sandboxing, file protection, and your passcode or biometrics. CloudKit data is encrypted by Apple in transit and at rest. We do not use custom cryptography and we never handle payment information. No system is perfectly secure; if we learn of a breach affecting your data, we will notify affected users without unreasonable delay.

Changes to this policy

If we change this policy, we will update the “Last updated” date above and, for material changes, surface a notice inside the App on next launch. Continuing to use First Rep after a change means you accept the updated policy.

Contact

Questions, concerns, requests, or complaints:

support@landrunbrands.com
Land Run Brands, LLC · Broken Arrow, Oklahoma, USA

If you are not satisfied with our response, residents of the EEA or UK may also contact their local data protection authority.